Mobile App Design: Why Mobile Application Is Better Than A Website?

The mobile age is on the rise. The number of Internet use on your smartphone has exceeded the use of the Internet on the desktop. Companies quickly realized the need to build a strong online presence for most potential customers to use. They have already created virtual extensions for their offline business websites through mobile apps and sites to sell their products and services.

Mobile apps vs web sites

Although some companies have the ability to design websites and mobile applications, other companies face the need to choose one of two projects. There are many aspects to determining your decisions, especially cost, availability, functionality, and audience. According to statistics, users prefer mobile apps to sites. This is the main reason why you need to create and design mobile application to reach new customers and keep existing customers. However, this is not the only reason apps outweigh the advantages of mobile sites if you want to learn more and keep reading. This is a list that will help you understand the advantages of apps and make the right choice.

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Bespoke content design

In addition, GPS technology enables smartphone app to identify locations and deliver location-specific content anytime, anywhere. Personalization not only creates a better experience, but also serves other business purposes. For example, it raises the conversion rate, it encourages customers to get in touch and buy them. Statistics show that users who see personalized offers are more likely to convert.

Cater to your customers

Mobile apps offer unlimited design customization opportunities - they allow you to communicate with your customers based on your interests, your online habits, your location, and so on. A great product offers an excellent body of custom users that allows users to set their own preferences from scratch and provide services for personalized content. Another advantage is that the application you design provides many options for analysis - they can track user interaction and engagement and use that data to provide personal advice and help you optimise the app based on that information.

In-app notifications

As the World Wide Web has entered everyday, email marketing is the broadest way to communicate with customers. The company issued a large number of promotional mail, often mail abuse, spam in the customer's box, dozens of letters. Results have not yet arrived - email was inefficient, in recent years, click through rate and open rate have declined. Fortunately, the design of the application has arrived. Notifications are the perfect way to connect with your audience. There are two main types of notifications: in-app and in-dispatch notifications. They provide an alternative for mobile users who are not subject to intrusion and spam.

In-app and push notifications: what's the difference?

The ability to send non-intrusive notifications in real time has led many companies who want to expand their customer base to design applications for the iPhone. What is the difference between in-app push notifications?

Only when the app receives notifications, and push notifications are sent to the user at any time, be they using the program or installed, and completely forget about their existence. The report shows that push notifications can provide up to 40% of clickthrough rate.

Notification activities

It goes without saying that the campaign should be completely planned. So you'll need some design and marketing experience to let the ball roll. There are also third party services to help businesses start notification activities. However, they have many limitations and drawbacks, for example, they do not support all browsers and devices. If these restrictions are not important to your business, you are able to use these services.

Using smartphone features

The smartphone product is designed to give you the opportunity to use the software and hardware features of your mobile device, including cameras, GPS, contacts, accelerometers, flashlights, and more. Using these features in mobile solutions can improve the user experience and attract customers. In addition, this function is very efficient.

For example, a user is completing a search in a retail and needs to submit a photo to fill out the form, and they can use the camera directly in the application. Therefore, they do not need to open a camera that is pre-installed on the device, take a photo and access it in the gallery and finally upload it to the retail app.

Can mobile sites use smartphone features?

You see - using device features help you improve your conversion rate by enabling many of the tasks your users perform. It is worth noting that sites can also use hardware features for smartphones, such as cameras or accelerometers. However, there are limitations in the use of mobile web design in software and multimedia use, which is not a problem for local applications.

Mobile app design

Mobile sites rely primarily on web browsers to perform their functions. They rely heavily on the buttons and functions provided by the browser to refresh the page, follow the link or enter it into the address bar. Smartphone digital products are not limited by browser features. Native apps support many different actions and gestures, including tilting, sliding, dragging, sliding, pinching, and so on. These gestures give users better experience and intuitive interaction with the software. Moving sliding to the next page is very natural, is not it?

Offline access

Working online is the main difference between a smartphone application and a mobile site. You certainly need an internet connection to install the app and perform some tasks, but you can also use it without having to access certain content or resources. For example, you use an app to make a payment. It provides payment calculations, commission calculations and fine calculations. This feature works even if your device is not connected to the World Wide Web. You can tell that mobile sites can also be accessed offline, but you will be able to only view the content.

Branding: does it help?

The app is not your business website - it allows you to provide a new user experience. You can improve mobile app design or try to show your business in a new way by business function. In fact, many companies change the brand in the iPhone design app as it offers you the perfect opportunity to redesign your identity. In addition, mobile solutions have many custom opportunities - customers are allowed to adjust as needed.

This will make every customer feel special. Branding apps may be similar to branded miniature sites. The mini-site of a company is usually built into your main site supplement, usually a single brand. They are mainly used to promote specific events, new tools or innovative design products.

Why create an app?

Not all businesses can afford to design applications and websites. You may need to choose two options based on your financial goals and capabilities. While both solutions have their advantages and disadvantages, mobile apps can undoubtedly be rewarded more quickly.

They provide more customization options, ease of use and offer useful features for customers. If you have a mobile solution or site you want to design, let's go. Our experts can consult your latest IT business solutions. Our design and development team will be happy to talk to you and discuss any topics related to your digital business solution.

The conversion rate is higher

A digital presence is the perfect way to increase your conversion rate. You can use your app to attract high-level channels and lower-channel marketing. For example, to develop and design a useful product such as a translator, you can get the top channel users and then convert them to the bottom of the channel through a mobile add or any other strategy. At the same time, e-commerce or retail applications directly facing the most vulnerable public, the conversion is more likely.

The increase in use

According to statistics, smartphones and tablet users spend 85% of the time on apps, and only 15% of them surf the mobile internet. At the same time, in 2014, mobiles outperformed desktop products for the first time. Keep in mind, however, that most people use social media applications and search-based games. At the same time, smartphone users of the device to visit the site and no reliable data. Therefore, it is impossible to make a proper comparison.