Bespoke content design
In addition, GPS technology enables smartphone app to identify locations and deliver location-specific content anytime, anywhere. Personalization not only creates a better experience, but also serves other business purposes. For example, it raises the conversion rate, it encourages customers to get in touch and buy them. Statistics show that users who see personalized offers are more likely to convert.
Cater to your customers
Mobile apps offer unlimited design customization opportunities - they allow you to communicate with your customers based on your interests, your online habits, your location, and so on. A great product offers an excellent body of custom users that allows users to set their own preferences from scratch and provide services for personalized content. Another advantage is that the application you design provides many options for analysis - they can track user interaction and engagement and use that data to provide personal advice and help you optimise the app based on that information.
As the World Wide Web has entered everyday, email marketing is the broadest way to communicate with customers. The company issued a large number of promotional mail, often mail abuse, spam in the customer's box, dozens of letters. Results have not yet arrived - email was inefficient, in recent years, click through rate and open rate have declined. Fortunately, the design of the application has arrived. Notifications are the perfect way to connect with your audience. There are two main types of notifications: in-app and in-dispatch notifications. They provide an alternative for mobile users who are not subject to intrusion and spam.
In-app and push notifications: what's the difference?
The ability to send non-intrusive notifications in real time has led many companies who want to expand their customer base to design applications for the iPhone. What is the difference between in-app push notifications?
Only when the app receives notifications, and push notifications are sent to the user at any time, be they using the program or installed, and completely forget about their existence. The report shows that push notifications can provide up to 40% of clickthrough rate.
It goes without saying that the campaign should be completely planned. So you'll need some design and marketing experience to let the ball roll. There are also third party services to help businesses start notification activities. However, they have many limitations and drawbacks, for example, they do not support all browsers and devices. If these restrictions are not important to your business, you are able to use these services.
Using smartphone features
The smartphone product is designed to give you the opportunity to use the software and hardware features of your mobile device, including cameras, GPS, contacts, accelerometers, flashlights, and more. Using these features in mobile solutions can improve the user experience and attract customers. In addition, this function is very efficient.
For example, a user is completing a search in a retail and needs to submit a photo to fill out the form, and they can use the camera directly in the application. Therefore, they do not need to open a camera that is pre-installed on the device, take a photo and access it in the gallery and finally upload it to the retail app.
Can mobile sites use smartphone features?
You see - using device features help you improve your conversion rate by enabling many of the tasks your users perform. It is worth noting that sites can also use hardware features for smartphones, such as cameras or accelerometers. However, there are limitations in the use of mobile web design in software and multimedia use, which is not a problem for local applications.